Influencer

Written By:

Kerry Patterson

Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be ...
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TOUR: About Page

On this page of each episode, you'll find a description of the book. This will allow you to quickly see if the book is relevant to what you want to learn, and help you decide if you want to invest the 12 minutes to watch the video.

Here is the description for "Influencer", a book that we believe is relevant to everybody.

Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people.

But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to:
  • Identify a handful of high-leverage behaviors that lead to rapid and profound change.
  • Apply strategies for changing both thoughts and actions.
  • Marshall six sources of influence to make change inevitable.
(Book description from Amazon.com)
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